As 2022 approaches, Facebook’s rebrand and bold venture into virtual reality with the Metaverse will also cause massive rifts. Let’s unpack the forecasted changes for the year ahead and how they will impact business in the coming year.

Metaverse Future

The recent announcement of Meta, the rebranding of Facebook, is going to have massive implications for the mobile experience, potentially rivalling it as an entirely new platform altogether. Imagine for a second trying to pitch the internet before it was around, we could be on that same precipice with the Metaverse. Given the strong push toward a virtual reality experience, 2022 may have people searching, browsing, and converting in ways we can’t yet anticipate or imagine. When standing in the Metaverse, people aren’t going to spend time typing out their details, they’ll want seamless sign-up or interactive experiences.

Users want a frictionless experience, especially in the acquisition journey. Buttons make processes easy, drop-down menus reduce choice paralysis, and features like document uploaders mean that people won’t have to type out answers again and again. Anyone who is on the hunt for a new job will attest to the joy of seeing the addition of an upload feature, which collects and extracts data from the CV and populates it rather than having to complete pages and pages of forms collecting individual details.