Bluesky, a fledgling social media platform, reported Thursday that 1 million users had signed up in a single day. Some frustrated X users appear to have flocked to the newer network in recent weeks.

What is BlueSky?

Bluesky, which began as an internal project by then-Twitter CEO Jack Dorsey in 2019, was invitation-only until it opened to the public in February. Since 2021, it has been an independent company with Jay Graber as its CEO.

It currently has about 18 million users. Graber posted Friday that the platform is growing by 10,000 users every 10 to 15 minutes.

While Bluesky remains small compared to established online spaces, it has emerged as an alternative for those looking for a different mood and less influenced by X owner Elon Musk, a close ally of President-elect Donald Trump.

Why is Bluesky growing?

Two days before the sign-up surge, Trump announced that he would tap billionaires Musk and Vivek Ramaswamy to be part of his second administration, co-leading the new Department of Government Efficiency. Musk's super PAC also spent around $200 million supporting Trump's 2024 election campaign.

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