Universal Music Accuses TikTok of Bullying, Intimidation in Licensing Negotiations

Universal Music Accuses TikTok of Bullying, Intimidation in Licensing Negotiations

Universal Music Group (UMG) has issued a scathing open letter to Chinese-owned TikTok and warned it will cease licensing its content to the video-streaming platform after failing to renew its joint agreement with the app.

The open letter, titled “Why We Must Call Time Out on TikTok,” was published on Jan. 30.

Officials at Universal Music noted in the letter that they regularly strike deals with various partners around the world to ensure their artists and songwriters “attain their greatest creative and commercial potential. ”

One of those partners is TikTok, which is owned by Chinese company ByteDance, and which the music company described as “an increasingly influential platform with powerful technology and a massive worldwide user base.”

“As with many other platforms with whom we partner, TikTok’s success as one of the world’s largest social platforms has been built in large part on the music created by our artists and songwriters,” the letter stated.

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