To close out 2023, Netflix's streaming service came out on top of the streaming wars as the only company to add more new subscribers than it did last year and added more than $70 billion to its market cap. 

According to The Guardian, Netflix will end the year with about 100 million more subscribers than Disney, which has reportedly lost $11 billion in the streaming market. 

Head of television at Enders Analysis, Tom Harrington, told the outlet, "There is Netflix and then there is sort of everyone else." He added, "Everyone except Netflix is making losses quarter by quarter. While Netflix hasn’t of course yet balanced its billions in losses it is now making profits and will catch that up pretty quickly now.”

During the COVID-19 pandemic streaming services boomed, while more people were staying home. Netflix peaked in 2021, then took a hit in 2022 after it reported that it lost subscribers for the first time in over 10 years. 

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