Nielsen data shows a significant drop in viewership for MSNBC and CNN following the 2024 presidential election. In the week ending Nov. 24, MSNBC’s primetime audience fell by 53%, dropping from 1.34 million viewers the week before the election to just 632,000. CNN also saw a major decline, falling 47% from 754,000 to 398,000 viewers.
For MSNBC, the ratings drop has been especially pronounced for its top anchor, Rachel Maddow. Since Nov. 5, Maddow’s show has experienced a 41% decrease in total viewers, with a 50% drop in the key 25-54 demographic.
On Monday, Maddow’s show recorded its lowest viewership of the year and its worst performance in the key demographic since 2015.
MSNBC’s “Morning Joe” has also taken a hit, losing 37% of its audience since the election.
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