Los Angeles Mayor Karen Bass has suggested that “more fortunate” residents help fund housing for the homeless as part of a new campaign to tackle the city’s ongoing homelessness crisis.

Ms. Bass, a Democrat, announced the “LA4LA campaign,” which she said would speed up the creation of affordable housing for homeless individuals, during her State of the City address on April 15.

The mayor called on “fortunate Angelenos”—including business leaders, philanthropic organizations, and others—to help the city “acquire more properties, lower the cost of capital, and speed up housing” for the homeless population under the new program.

However, Ms. Bass didn’t provide further details regarding the specifics of the campaign, such as how much money business leaders and organizations should donate or how exactly the campaign will work.

“We have brought the public sector together and now we must prevail on the humanity and generosity of the private sector,” the mayor said. “LA4LA can be a Sea Change for Los Angeles–an unprecedented partnership to confront this emergency … an example of disrupting the status quo to build a new system to save lives.

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