“He’s going to be laying out a vision and a real choice for Americans as to which America they want to live in, what they want their country to look like, and I think most importantly what this is president is going to do is lay out what he has done over the past four years,” McEnany told “America’s Newsroom.”

As protests against police brutality and racism have often turned into violent riots, the coronavirus pandemic continues to rage and Louisiana and Texas are being battered by a hurricane so strong the storm surge has been called "unsurvivable," with a quality speech in what will be his highest-profile address since his inauguration the president can frame the rest of the campaign on his terms.

But a weak speech could handicap the president's campaign, which is already down in the polls heading into the stretch run of the election season -- the only other appearances of this stature Trump will make until Election Day will be on the debate stage next to Democratic nominee Joe Biden.