Disney is following in the footsteps of Netflix and will start cracking down on password sharing across its Disney+ streaming service, CEO Bob Iger has confirmed.

While speaking during an interview with CNBC’s “Squawk on the Street” on Thursday, Mr. Iger said the platform will be launching its “first real foray into password sharing” in June.

The rollout will initially begin in just a few countries before growing significantly, with a full rollout expected everywhere in September, he said.

Mr. Iger said the move is part of Disney’s efforts to turn streaming into a growth business through increased signups and revenue, noting the company is “eventually” looking at double-digit margins for the business.

It comes after Disney warned subscribers last year that it would start implementing restrictions on their ability to share account or login credentials outside of their households, although the company stopped short of providing exact details of how the anti-password sharing plan would work.

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